Helping Businesses Thrive in the New Trust Economy

Trust is the fundamental precursor for economic activity. ‘Do I trust the safety protocols at this airport?’ ‘Do I trust the people near me?’ ‘Do I trust this product will be reliable?’ COVID-19 was just the beginning. This lack of trust is making economic recovery more challenging and more fragile for everyone.

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An Operating System to Rebuild Trust

An Operating System to Rebuild Trust - Trust is something so fundamental, so everyday, and so human that we all know it is a factor in our lives – yet often something we overlook until circumstances c ...


Why Trust, Why Now and How Do We Rebuild It?

Why Trust, Why Now and How Do We Rebuild It? It seems that with everything going on around us trust as a social force has been popping up in nearly every conversation. News media is talking about how ...


Rapid Acceleration of Diagnostics (RADx) Webinar Series

COVID-19 has radically altered the daily operations of America’s airports. Working with Dallas Ft.-Worth International Airport (DFW), Philadelphia International Airport (PHL) and The American Associat ...

Our Operating System to Restore Trust

TrustOS is a data platform and operating system that allows organizations to engage with their users – customers, constituents, stakeholders – to understand which specific actions, investments and behaviors will rebuild trust and enable economic growth. Underpinned by behavioral science, TrustOS provides the added context in understanding the who, what, and why behind trust.

A New Approach for the New Normal

We need new insights to make informed decisions. TrustOS is both a diagnostic and prescriptive tool that measures and models how to improve trust in specific situations. TrustOS is adaptable to any client’s business, building on their unique audience journey to understand the confidence level and importance of each step. This allows us to diagnose which actions are eroding trust, identify remediation measures and test them to determine what will have the most positive effect.

TrustOS App Screenshot

TrustOS is Unique

  • New method and model operating at the intersection of data science, behavior economics and game theory to enable more effective decision-making.
  • Unprecedented frequency and granularity, gathering data from individuals multiple time a week so our models are able to adapt to real-time shifts.
  • Ethically-sourced data that compensates users directly for their information, ensuring compliance with CCPA and establishing a new benchmark for data gathering.
  • Machine Learning that builds predictive understanding of broad trust implications across categories and audiences.
Trust OS has helped us rethink and re-prioritize how we're going to bring travelers back to our airport.
Real Time Insights

ID audience & location for learnings

Mine statistically significant community

Data Science & Analytics

Analyze audience data and correlate value drivers

Business Impact Analysis

Learn what Trust Building efforts yield best ROI for highest trust lift

Deploy Trust Building efforts across the journey and channels

Tactical Feedback Loop

Monitor audience changes in real-time allowing for refinement and optimization.


Operational Clarity & ROI:

TrustOS helps you de-risk investments and find solutions, backed by data, that have an immediate and lasting impact on your business.


Crowdsourced Solutions:

Your stakeholders become part of the solution. TrustOS allows you to engage directly with your stakeholders, making trust-building participatory and enabling problem solving from the bottom up.


Stakeholder Value:

Your stakeholders’ value is more than a positive online review. In our fast-changing world, you need a continual, always-on access to your key audiences to understand their evolving relationship with you.